
From Hype to Habit: Building An AI Exploratory Roadmap
AI is moving too fast for rigid roadmaps. Instead of treating AI like a one-off feature, you need an AI exploratory roadmap - a flexible plan built on adaptability, experiments, human feedback, and continuous learning. In this post, I share why traditional roadmaps break in the AI era, the core principles of an exploratory roadmap, and a step-by-step guide for building one that helps your SaaS product evolve, learn, and stay ahead.

Your SEO Strategy Is Now Obsolete: What Google AI Mode Means for Product Marketing
Google’s new AI Mode changes how people search and find products. This blog explains what it means for product marketers and how to update your content and messaging to stay ahead.









6 Tips & Tricks to Survive (and Thrive) SKO 2024 as a PMM 👇
In this blog we outline what an impactful SKO looks like, with 6 tips & tricks PMMs should consider to orchestrate their best event yet.








