Customers don’t buy technology for today but for their needs tomorrow. I create thought leadership to take SaaS companies from “catching-up” to “bold innovator” like this eBook on our vision for our product, industry and space in the next 5 years.

Results: Best performing asset for new lead gen for upmarket segment campaigns (globally) in 2022 to date. It represents 25% of all new leads in the UK in 2022. On top of leads generated, the CTR is 3X higher than the benchmark on LinkedIn

Regular presenter at sales kick off, global kick off events and sales enablement activities to align the company around our product story and vision.

Results: 2000+ sellers and 8000+ employees inspired and educated in our annual kick offs. Set the product portfolio north star to all sales, GTM and customer success teams.

Deliver impactful presentations for in-person and online events that highlight how RingCentral solves our customers' problems. Focus on telling customer stories and building compelling case studies.

Results: Speaking at 5000+ attendee conference with 1000+ folks attending my session alone. Lead generation for our upmarket segment as well as analyst accolades and media attention.

Equip the all events/demo teams with the content and demo scripts needed to wow our customers. Ensure RingCentral's messaging and positioning are consistently and effectively used across all in field marketing, and its integrity is maintained.

Measured activities: Leads, booked customer demos and follow ups, analyst demos and number of 1:1 meetings with Analysts/Media, Analyst reviews posted of our demos, leads generated from event, competitive intelligence report amalgamated after the event

Nothing is above my station. I seek to collaborate deeply and cross-functionally across product, engineering, sales, creative, content, web, digital marketing, PR, and AR teams.

Results: I drive and inspire product marketing excellence across acquisition, upsell/x-sell, retention, and adoption. I create differentiated strategic narratives and thought leadership I win with my team and x-functional partners

Identifying the “AHA” moments and adoption playbook to maximize retention/stickiness and ensure customer success across product and marketing efforts.

Results: Providing recommendations to lifecycle marketing teams to revamp our activation and upsell flows to align with user AHA moments. We plan to measure the results of this change in T minus 6 months, stay tuned!

Adoption/usage messaging to: 1) Drive end-user adoption of new features 2) Line of Business and IT adoption of Analytics and reporting 3) Drive app integrations and 4) Attach/upsell rooms and webinar - Resulting in improved customer stickiness

Results: Partnering with lifecycle marketing, we have helped our marketing org pivot from an acquisition only mindset to a E2E customer lifecycle mindset, prioritising churn and upsell metrics for the first time.

In order to raise and nurture brand awareness, we need product storytelling. The story should come alive when client's hear your name for the first time, see your logo, visit your website and experience you on social media. The story illustrates your core reason for being, what you build and the value it generates for users. A product story is a competitive differentiator. A strong story is original and captures your audience’s attention. It motivates engagement.

Results: One of the best performing blogs with 35k views in less than 2 months. All sales / BDRs hyperlinked this blog into their email signatures to drive brand awareness and engage passive prospects. Achieved the lowest bounce rate (9%) any blog from my team has seen to date and the avg. time a reader spent on this blog was almost 8 mins! Strong positive feedback from sales.

Exploring new creative ways to help customers instantly understand a feature. Creating polished GIFs that explain how to use the feature as well as the benefits each feature delivers to users.

Results: New GIF designs are used not only in blogs, community and customer acquisition programs, but in our in-app notifications, in-app tours and product adoption programs to drive stickiness and new feature discovery.

Key contributor to all analyst content, briefings, summits, report submissions (Gartner MQ etc). The goal is to build trust in the markets we play in, through third party validation. We also help define and educate the market & analysts about new categories, emerging technology trends, and our roadmap. When conducting market and competitive intelligence, we ask the right questions to get deep insights and an objective sounding board to our messaging and positioning.

Results: Leadership position in Gartner MQ UCaaS quadrant for 8 years running. Strong positive feedback from analysts, Csuite and product leaders alike on our new analyst summit/briefing narrative, strategy and content.

Absolute best part of my job and what I live for is mentoring young talent to dream big, work hard and build confidence.

I aim to build a team culture where we roar with laughter everyday because we truly enjoy what we do and each other all while striving to be the best PMMs we can possibly be.

Results: A high performing PMM team that has received accolades from C-suite and beyond! A highly engaged team that feels supported & challenged.

Crafting razor-sharp messaging that not only captures the art of the possible but also distills complex AI concepts into analogies that anyone can grasp. Drove market research, zeroing-in on target audiences, and crafted messaging and positioning that amplifies our vision.

Outcomes: Shaping industry and customer perception, influencing the future AI roadmap, making sure our AI solutions aren't just part of the conversation—they ARE the conversation.

Translating innovation, turning product frameworks into market narratives. articulate the value and intricacies of our uniquely designed product architectures in a way that resonates with the market. Decode complex systems into consumer-friendly language. Through market research and data analysis, identified exactly who needs to hear these stories and how to tell them most effectively.

Outcomes: Demystified our product architecture and the reasons why it makes us unique. From here, we created a crystal-clear messaging strategy, which empowered sales teams to better sell & differentiate and executive comms, product leadership and C-staff to rally around a unified vision.

Define your product positioning on a page. What pain points do we addres? What are the true competitive alternatives (including doing nothing). What are the most loved features, horizontal value pillars and key differentiators on why we win? Check out an example here.

Results: Zoomies absolutely loved this canvas to get up to speed on ‘what the heck Workvivo is’ and grasp the depth of our platform.

Identifying vertical pain points, use cases, value / outcomes, most loved features, differentiators, compliance & certificatidn messaging, day in the life storytelling and more. Verticals I have personally worked on: Healthcare, UK Public Sector, Financial Services, Higher Education.

Results: Workvivo HealthCare Revamp - developed targeted campaign messaging, increasing landing page engagement by 10% and conversion clicks by 1-5% (in various CTAs throughout the page).

You don’t have to agree with it but knowledge is power. Synthesizing analyst reports, rankings and insights for executives in a way that is easily digestible, referenceable & actionable.

Results: Strong positive feedback from executives on delivery of insights and next steps recommended.

Recruited customers, prepped customers for Forrester interviews, developed cost analysis assumptions when there were gaps in customer information, E2E managed Forrester relationship and execution for the end deliverables (dynamic TCO calculator and PDF report). Followed this up with a thought out campaign strategy inclusive of top, mid and bottom of funnel goals, assets & messaging, sales enablement, compare & contrast messaging with major competitor TEI reports and more.

Results: Well received by sales team, conversion metrics measured after I left the company. See output page here: https://www.workvivo.com/forrester-tei-study/