Hi I’m Ashima.

I’m into messaging and positioning for B2B SaaS and finding the perfect language to scale the perfect story.

I create narratives that moves the needle. Currently based in 📍Dublin, Ireland building a Norwegian HQ’d SaaS rocket ship. I’m Canadian originally from Toronto, but have also lived in Vancouver and Oslo, Norway.

Intrigued by storytelling, design, strategy, writing, vegetarian cooking, armchair philosophy and even better conversations.

Seeking to be inspired, to envision the unlikely, work hard for things that are worth it and be surrounded by those who bring out the best in me.

I’m often described as:

A builder. I thrive on taking early ideas from zero to one.

Customer driven. I always go back to user data and customer insights as my north star.

Friend of sales. I distil messaging to drive impact, then nail down to a standardized sales narrative and deck.

Storyteller. I create simple, powerful, and repeatable stories that stick in people’s heads and sells like crazy.

Team leader. I’m passionate about building happy & thriving teams, I care deeply for my people.

Globally minded. I’ve worked across markets and appreciate the nuances of EMEA, APAC and beyond.

Ambitious. I’m energetic, eager and passionate. I infuse the room with excitement and vigor. Be warned.

I can do a bit of everything in B2B SaaS Marketing.

But visual storytelling is the cream cheese to my bagel. I love helping product teams craft simple yet elegant messaging that scales everything else. I push to distill down to the bullets that drive impact.

I’m a presentation ninja, fizzing with natural energy, a video-first content creator, a passionate teacher and a lifelong student.

I’m an optimist.

I’m a feminist.

I’m an environmentalist.

I’ve got 15+ years of experience & I let my energy inspire.